Why Relationships With Customers Are So Important?

In today’s post, I’d like to share some insights on relationships with clients and how to take care of them.

The most important task of any company is always to find a customer. However, it often happens that a particular customer shows up at our company once and never comes back again. This happens for a variety of reasons. Most often, it is a customer who is not entirely satisfied with our services or the goods they purchased. Some demonstrate their dissatisfaction with the transaction, others say nothing. They simply walk away. And we don’t know why this happened.

The customer must feel that he is important to us

If we care about a customer who will be loyal to us, he must feel that he is important to us. He also needs to feel appreciated. Example: I buy coffee online very often. I’ve tested various companies, but only one of these companies has impressed me enough that I am loyal to it. Why? I received an ebook from them with information on how to brew coffee, I get various interesting facts about their coffees, and the package included a “enjoy your coffee” greeting card. Wasn’t nice to receive those?

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These are small costs for this company, but they build a very positive image. As you can see, the issue here is not just the price, because even if the price was higher/lower I would probably still buy their products. The issue is that the company has satisfied my needs, and created new ones that it has also satisfied. The issue here is information about the coffee. Since the company sees that I buy coffee, it has recognized that I can become more interested in the subject. Moreover, I can become a more informed customer.

Relationships are better if the client is satisfied

As you can see, it is important that the customer is satisfied after the transaction. When I ran a photography studio, I had a variety of clients. I treated each one individually, talked to them, listened to them, sometimes threw in something extra (such as prints printed on better paper or in a larger format, sometimes they received some photos as a bonus). The effect was that these clients kept coming back to me, because they felt comfortable in my studio.

Today, unfortunately, life doesn’t look so colorful and sellers no longer care so much about clients. And those who show concern for the customer are in a definite minority. That’s why, for example, online stores are anonymous to us. But if these companies don’t care about making me satisfied, why should I care about being loyal to them or caring about our relationships?

Perhaps companies are still learning this. But those who grasp it sooner will be the winners in this battle for the customer.