Writing for SEO. Why Don't I Like It?

I’ve never been a fan of writing in a style that would make me visible to search engines. It has never been my ultimate goal. Meanwhile, in order for anyone to see me, I need to tune into this style of writing.

I’ll admit that I have very little to do with SEO. Usually, when I wrote, I focused mainly on content and on getting something across to the audience. Today the situation is much different. Everything you write about must first and foremost be visible to the search engine so that it will want to promote you. Otherwise, you have no chance of gaining an audience.

Thus, despite freedom of speech and freedom of action, we are somehow forced to write for search engines. Strange, isn’t it? It looks as if the people reading an article are not very important. I.e., they are important so that they show up on the site and spend time on it. It even says that people are supposed to get something interesting out of the site.

Clickbait titles do not bring anything new to us

In practice, it looks like this: we go to a site because we were interested in a headline. We read a long article, spend a lot of time on the site, flick through various ads, only to end up learning nothing. This is how news portals work today, unfortunately. Clickbait titles do not bring anything new to us. What matters is how the search engine sees us.

I think my opinion about treating readers as money-making material is not isolated. Many times today there are AI-generated texts that comply with all positioning standards. Only here the human being is again marginalized. He is supposed to generate traffic to the site.

AI writing texts? No, thank you

I for one am not a big fan of using AI in the writing process. I prefer to write in my own way, even with mistakes, but be able to sign off on each of my articles.

And how do you guys feel about texts written by artificial intelligence? Can you distinguish such texts from those written by a human?

Increasingly, too, AI writing is just a mere profession of the site owner. And it has nothing to do with passion. And isn’t it fun to create content yourself? Thinking about every paragraph, every word, choosing synonyms accordingly?